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FirstPass

Turn onboarding drop-offs into activated paying customers instantly

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Software companies spend millions driving acquisition traffic only to lose over 60% of new signups before users ever experience their core product value.

FirstPass autonomously crawls your web app from signup to activation, diagnosing empty states, confusing setup hurdles, and friction points across the first-mile experience. It delivers instant, prioritized fixes and interactive playbooks that product teams can deploy in minutes without writing custom tracking scripts. By automating synthetic user evaluations across dozens of realistic personas, growth teams double their trial-to-paid conversion rates effortlessly.

We are building the definitive quality and activation layer for the entire software economy.

COMMENTS — Community Discussion
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#Growth#DevTools#Ops
Problem
  • When I launch a new SaaS onboarding flow, I want to convert trial users into activated customers, but 60% to 80% abandon the app within 5 minutes due to hidden UX roadblocks, costing $15k+ in wasted ad spend monthly.
  • Why Now: High customer acquisition costs and the saturation of self-serve SaaS make day-one activation the primary determinant of software business survival.
  • When I audit product onboarding journeys, I want to identify friction and empty-state bottlenecks, but reviewing hundreds of session replays eats 20+ hours per week with zero automated prioritization.
  • When I test user activation paths, I want to validate edge cases and invite flows, but setting up manual user testing panels takes 2 weeks and costs $3k per cohort.
  • Existing Alternatives: Manual session recording tools like Hotjar or FullStory, sporadic live usability tests on UserTesting.com, and static Figma reviews.
Solution
  • High-Level Concept: Automated first-mile UX auditor and activation co-pilot for high-growth software teams.
  • Autonomous sandbox agent that crawls live signup flows, navigates permissions, and tests empty states across realistic customer profiles.
  • Time-to-Value scorecards with granular friction telemetry, identifying broken affordances, setup fatigue, and premature invite gates.
  • One-click code and copy recommendations to unblock critical user journeys and accelerate milestone completion.
Distribution
  • Early Adopters: Product Growth Leads, Heads of Product, and Solo SaaS Founders with at least $10k MRR looking to maximize paid trial conversion.
  • ProductHunt and GrowthHackers community drops featuring live teardowns of popular SaaS onboarding experiences.
  • Direct partnerships with micro-VC accelerators, LaunchHouse networks, and YC startup batches offering onboarding certification audits.
Pricing
  • Value Ladder: Free (Single-page Onboarding Audit)
  • Starter ($149/mo for weekly automated crawls)
  • Growth ($499/mo for multi-persona simulation and custom CI/CD regression testing).
  • OMTM (One Metric That Matters): Net Trial-to-Activation Conversion Rate Lift across connected customer workspaces.
  • Market Sizing: 120k self-serve SaaS products worldwide x 15% reachable SOM = $10.8M ARR potential in Year 1 at $300 blended MRR.
Scale Costs
  • Headless browser sandboxing infrastructure and cloud container orchestration for running isolated multi-step dynamic app crawls.
  • Proprietary cognitive friction evaluation engine combining DOM mutation logs, screenshot vision models, and latency tracking.
Expert Opinions
Avg: 9.3
  • world-class Product Growth VP with $250M+ ARR scaling background
    9.4
  • Principal Product Designer and Design Systems Architect
    9.1
  • SaaS Angel Investor and Former YC Founder
    9.5
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