Kestrel

Automate wholesale operations across legacy vendor portals effortlessly

Supply chain teams waste hundreds of hours every month manually logging into dozens of legacy supplier portals to upload inventory, download invoices, and check order statuses.

Kestrel provides an autonomous agent workforce designed specifically for non-API vendor networks and retail supplier web portals. It securely authenticates, performs multi-step browser workflows, and reconciles discrepancies directly inside your ERP or warehouse management system. By eliminating manual web portal navigation, retail brands prevent costly shipping delays, chargeback penalties, and administrative burnout.

Kestrel is building the universal execution layer for global supply chain operations.

COMMENTS — Community Discussion

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Problem

When I manage wholesale operations, I want to keep order statuses and inventory synced across vendor portals, but manual portal updates consume 25+ hours per week and lead to costly shipping delays.
Why Now: Legacy supplier networks refuse to build modern APIs while retail brands face exploding omnichannel portal complexity and tighter vendor SLAs.
When I process vendor invoices, I want to collect statement details automatically, but missing portal invoices cause $15k in monthly vendor payment late fees.
When I handle chargeback disputes, I want to submit proof of delivery to carrier sites, but manual evidence filing takes 40 minutes per claim.
Existing Alternatives: Virtual assistants, manual spreadsheet logging, and fragile custom web scrapers that break on every UI update.

Solution

High-Level Concept: RPA for the modern web era—autonomous web agents for legacy enterprise vendor portals.

Self-healing browser execution engines that adapt dynamically to supplier portal UI changes without breaking workflows.
Encrypted enterprise credential vault securing multi-factor logins and session state across hundreds of vendor sites.
Direct bidirectional sync with NetSuite, Shopify, and SAP to reconcile invoices, tracking numbers, and stock levels.

Distribution

Early Adopters: Operations Directors at $5M-$50M omnichannel consumer retail brands selling through legacy wholesale distributors.
Account-Based Marketing targeting Supply Chain Leaders on LinkedIn with personalized portal audit reports.
Strategic partnerships with NetSuite and Shopify Plus implementation agencies looking to eliminate manual client workflows.

Pricing

Value Ladder: Starter at $490/month (5 active portals), Professional at $1,490/month (20 active portals), Enterprise custom at $4,900/month (unlimited portals with dedicated SLA).
One Metric That Matters [OMTM]: Total autonomous portal task executions completed successfully without human intervention.
Market Sizing: SAM of 40k mid-market retail brands in US/EU; targeting 500 brands in Year 1 at $18k ARR average, yielding $9M Year 1 ARR.

Scale Costs

High-concurrency headless browser proxy network and residential IP infrastructure to manage thousands of simultaneous web sessions.
SOC 2 Type II compliance, zero-trust hardware key credential storage, and continuous audit security monitoring.
Vision model inference and LLM web-parsing infrastructure costs per task execution.

Expert Opinions

Avg: 9.5

world-class Supply Chain Operations Executive and VP of Global Logistics with $500M+ supply chain experience
9.6
world-famous Enterprise SaaS Systems Architect and API Infrastructure Lead
9.4
leading Retail Technology Investor and General Partner in Supply Chain Tech
9.5

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