Tracer

Convert passive website signups into high-ticket enterprise revenue

SaaS founders and growth leaders waste over 8 hours every week manually cross-referencing product analytics, billing logs, and CRM records to identify lost sales pipeline.

Tracer connects directly to your event stack and billing engine to monitor individual user intent triggers in real time. It automatically detects accounts encountering feature paywalls or abandoning trial setups and dispatches hyper-personalized executive outreach directly from your primary inbox. By converting quiet usage drops into targeted recovery sequences, software teams capture lost conversion revenue without adding RevOps overhead.

Tracer is building the automated revenue recovery standard for capital-efficient B2B software companies.

COMMENTS — Community Discussion

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#Growth#Sales#Data#DevTools#Ops

Problem

When I evaluate weekly trial conversion rates, I want to engage high-intent users before they drop off, but cross-referencing Mixpanel logs with Stripe manually costs 8 hours per week and leaks $15k in monthly expansion ARR.
Why Now: B2B software teams are under intense pressure to maintain capital efficiency, making manual weekly data audits unsustainable for founders who must maximize revenue output.
When I review stalled accounts in our CRM, I want to send targeted founder outreach, but drafting manual context-aware emails to 50+ dormant trial leads per week causes severe context switching.
When I deploy new self-serve feature tiers, I want to convert enterprise prospects quickly, but lacking instant activity alerts means sales teams miss the 15-minute intent window.
Existing Alternatives: Exporting manual CSV spreadsheets from PostHog, setting up static marketing blasts, or paying $120k annually for dedicated RevOps consultants.

Solution

High-Level Concept: Segment for automated customer activation and revenue recovery.

Real-time event ingestion engine that correlates app telemetry with Stripe subscription states to score immediate account buy-intent.
Contextual trigger builder that initiates personalized executive email sequences when users hit usage paywalls or drop off during onboarding.
Revenue attribution dashboard displaying recaptured ARR, saved pipeline value, and cohort activation improvements.

Distribution

Bootstrapped B2B SaaS founders and growth leads managing $10k to $100k monthly recurring revenue using PostHog, Mixpanel, and Stripe.
Direct founder-to-founder cold outbound targeting high-growth companies across Y Combinator and MicroConf networks.
Tactical teardown content published on specialized growth podcasts highlighting real workflows that recovered $20k in lost pipeline.
App store marketplace listings across PostHog and Stripe ecosystem hubs.

Pricing

Value Ladder: Tiered monthly subscription starting at $99 per month for up to 1k tracked leads, $299 per month for 10k tracked leads, and $899 per month for scale tiers with custom SLAs.
One Metric That Matters [OMTM]: Total monthly recaptured subscription revenue per customer account.
Market Sizing: 120k mid-market B2B software firms * $3.6k average annual contract value = $432M addressable market, targeting 500 paying accounts in Year 1 for $1.8M ARR.

Scale Costs

High-throughput event stream processing infrastructure required to handle millions of real-time application logs daily.
Enterprise SOC2 Type II compliance audits and enterprise security certifications needed for telemetry data handling.
Dedicated inbox deliverability infrastructure and IP reputation management to preserve high deliverability rates.

Expert Opinions

Avg: 9.1

world-class RevOps strategist and former VP of Growth at B2B scaleups with $50M+ ARR
9
renowned SaaS venture partner specializing in developer tools and product-led growth infrastructure
9.5
leading enterprise sales architect and pioneer in automated customer success workflows
8.8

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