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Unitary

Protect gross margins across every customer subscription tier

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Modern software companies unknowingly bleed up to 35% of recurring revenue on power users whose underlying compute and workflow consumption outpaces their subscription price.

Unitary delivers real-time gross margin intelligence by attributing every back-end service cost directly to individual customer contracts and product features. Product teams instantly identify unprofitable cohorts, adjust pricing tiers based on empirical usage data, and prevent account-level margin erosion with automated guardrails. Finance leaders unlock board-ready unit economics without manual SQL exports or engineering delays.

As software pricing shifts permanently from flat seat licenses to consumption-driven workflows, Unitary defines the financial ledger for high-margin SaaS.

COMMENTS — Community Discussion
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Problem
  • When I review monthly recurring revenue against our infrastructure invoice, I want to see our true gross margin per customer, but our cloud and service bills arrive as aggregate sums with zero tenant attribution, hiding over $30k in monthly loss.
  • Why Now: The explosive adoption of compute-intensive workflows and background microservices has caused software delivery costs to surge, breaking traditional 80%+ gross margin expectations for subscription models.
  • When I design enterprise pricing tiers, I want to price based on empirical cost-to-serve metrics, but our product team relies on guesswork, leading to underpriced plans that lose money on every renewal.
  • When an enterprise customer increases background processing by 10x, I want to proactively trigger an overage or renegotiate their contract, but finance only discovers the usage surge 30 days later when the cloud invoice clears.
  • Existing Alternatives: Internal manual data engineering queries, static spreadsheet reconciliations updated once a quarter, or blind lump-sum hosting cost write-offs.
Solution
  • High-Level Concept: Real-time unit economic ledger for subscription software businesses.
  • Automated tenant-level cost attribution engine that maps back-end micro-costs, third-party services, and compute spend directly to individual client accounts and user workspaces.
  • Dynamic margin alerts and automated throttle guards that flag or rate-limit accounts when customer gross margin drops below target thresholds like 70%.
  • Empirical pricing simulator that models historical customer usage patterns to recommend optimal subscription pricing, credit limits, and add-on packaging.
Distribution
  • Early Adopters: Series A to Series C B2B SaaS founders, VP Finance, and Heads of Product managing high-volume data or compute-heavy workflows.
  • Direct integration marketplace presence within Stripe App Marketplace, Chargebee Directory, and AWS Marketplace.
  • High-intent executive briefings and teardowns targeting CFO communities (such as Modern CFO and Operators Guild) demonstrating live margin forensic reports.
Pricing
  • Value Ladder: Starter ($299/mo for up to $10k tracked monthly spend)
  • Growth ($899/mo for up to $50k spend with real-time alerting)
  • Enterprise ($2.5k+/mo for custom contract reconciliation and SOC2 governance).
  • One Metric That Matters [OMTM]: Total monthly customer delivery spend tracked with 80%+ verified gross margin accuracy.
  • Market Sizing: Targeting 18k growth-stage SaaS companies spending >$20k/mo on cloud micro-services (SAM: $180M/yr); capture 250 initial accounts in Year 1 generating $2.4M ARR (SOM).
Scale Costs
  • Real-time stream processing infrastructure to process millions of cost telemetry events per minute with sub-second latency.
  • High-availability data pipeline connectors maintained across hundreds of third-party service providers, cloud vendors, and billing platforms.
  • Enterprise SOC2 Type II, ISO 27001, and GDPR compliance certifications required for ingesting sensitive customer financial ledgers.
Expert Opinions
Avg: 9.4
  • former Chief Financial Officer at $500M ARR multi-tenant B2B enterprise
    9.6
  • General Partner at Tier-1 Enterprise Software Venture Capital Fund
    9.4
  • Principal SaaS Pricing Architect and Monetization Advisor
    9.1
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