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Vellum

Launch high-converting store layouts directly from visual inspiration

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E-commerce growth teams waste over $15k per campaign waiting 3 weeks for design agencies to turn visual inspiration and competitor winning landing pages into native store sections.

Vellum ingests any competitor store screenshot, campaign asset, or design mockup and instantly generates enterprise-ready, brand-aligned Shopify visual sections. It automatically maps visual components to your existing store design system, color tokens, and product catalog schema with zero manual code editing. Growth managers can now deploy high-converting promotional funnels and test visual offer variants in minutes rather than weeks.

Vellum is building the infrastructure standard for instant visual commerce execution across digital storefronts.

COMMENTS — Community Discussion
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#E-com#Growth#Design#Ops
Problem
  • When I spot a high-converting visual layout from a competitor brand, I want to quickly adapt that offer structure for our store, but agency visual rebuilds take 3 weeks and cost over $4k per section.
  • Why Now: E-commerce acquisition costs have surged 45% post-iOS14, making rapid visual landing page testing the single highest leverage lever for DTC margin survival.
  • When I attempt to build new campaign pages using traditional visual drag-and-drop builders, I want crisp pixel-perfect layouts, but rigid theme templates corrupt mobile responsiveness and tank page speed scores below 60.
  • When I send visual design mockups to frontend contractors, I want fast turnarounds, but back-and-forth QA iterations burn 25+ internal team hours per product drop.
  • Existing Alternatives: $100/hr freelance developers, rigid Shopify page builders (Shogun, PageFly), and manual Figma-to-code slicing.
Solution
  • High-Level Concept: Canva for high-converting Shopify store sections built directly from visual screenshot captures.
  • Instant visual parsing engine that extracts layout hierarchy, typography, and content containers from any screenshot into editable design tokens.
  • Automated Shopify Liquid and Tailwind code synthesis synced directly into live theme sections without breaking existing store CSS.
  • Dynamic product catalog binding that links parsed visual slots directly to live inventory items, prices, and checkout hooks.
Distribution
  • Early Adopters: DTC E-commerce Founders and Head of Growth leaders managing $2M-$20M annual revenue brands on Shopify Plus.
  • Direct outreach to top 1,000 Shopify Plus brands launching weekly seasonal promotional campaigns.
  • Strategic partnerships with high-volume DTC growth agencies and CRO consultancies offering white-labeled rapid page production.
  • Targeted teardown content marketing breaking down $50M+ DTC visual landers and providing 1-click installable Vellum sections.
Pricing
  • Value Ladder: Free Tier (3 section exports/mo)
  • Growth ($149/mo for 20 section exports + Shopify sync)
  • Enterprise ($599/mo for unlimited exports, multi-store support, agency white-label).
  • One Metric That Matters [OMTM]: Number of published visual sections per active brand per month.
  • Market Sizing: SAM of 150k active Shopify Plus storefronts globally x $2.5k average ARR = $375M market opportunity, targeting $1.5M Year 1 ARR across 1,000 active brand accounts.
Scale Costs
  • Proprietary visual-to-Liquid rendering pipeline trained on 50k+ top-performing Shopify themes to maintain 99+ mobile performance scores.
  • Real-time design token harmonization engine ensuring generated layouts adhere to strict brand guidelines and typography.
  • Enterprise compliance and multi-store asset synchronization infrastructure for high-scale merchants.
Expert Opinions
Avg: 9.6
  • world-famous E-commerce CRO Lead and DTC Growth Architect with $500M+ scaled revenue
    9.6
  • former Shopify Ecosystem Product Director and Frontend Systems Pioneer
    9.4
  • Managing Director at $100M DTC Brand Portfolio
    9.8
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